YouTube Channel Audit Services, part streaming service, and part social network, YouTube is the second most popular platform in the world. With 500+ hours of video being uploaded every minute, competition is fierce. A comprehensive YouTube channel audit can help you keep up, grow your reach, and gain more YouTube subscribers by identifying areas of improvement.

In the past, marketers largely relied on intuition and opinion to guide their YouTube strategies. But, the best way to optimize a YouTube channel for success is by leveraging data insights. By comparing the results of your videos to those of competing channels, you can identify the positive aspects of your top-performing videos and apply them to your upcoming content. You can also find out what’s not working in your videos and make adjustments to correct those issues.

YouTube Channel Audit Services: Improve Your Channel’s Performance

The first step in any YouTube audit is to take a look at your visual aesthetics. Checking the size of your profile image and thumbnail, ensuring you have a complete channel description and keywords in your titles and descriptions, and making sure all your tags are accurate can help your video content perform better. Sprout’s Landscape app can help you easily and quickly resize images for different social media platforms like YouTube.

It’s also a good idea to look at your competitors when conducting a YouTube audit. Knowing what your competitors are doing right, including their marketing strategies, video topics, and lengths can provide you with ideas for improving or optimizing your own videos for YouTube.